IMPLEMENTASI THEORY OF PLANNED BEHAVIOUR TERHADAP PURCHASE INTENTION PRODUK HALAL DI KOTA MALANG
نویسندگان
چکیده
Adanya potensi pengembangan ekonomi halal diharapkan menjadi ontributor utama mewujudkan Indonesia Maju 2024. Kota Malang merupakan salah satu pasar di Jawa Timur. Menganalisis factor yang mempengaruhi purchase intention konsumen muslim dapat membantu mengidentifikasi perilaku pembelian serta meningkatkan jumlah permintaan terhadap produk halal. Penelitian ini bertujuan untuk mengetahui pengaruh theory planned of behavior dimediasi oleh awareness. menggunakan 245 sampel dianalisis dengan SEM-PLS. menjelaskan bahwa perceived behavioral control dan attitude berpengaruh signifikan intention. Subjective norms Serta awareness mediasi dari subjective
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ژورنال
عنوان ژورنال: Jurnal ilmiah Manajemen, Ekonomi, dan Akuntansi
سال: 2023
ISSN: ['2621-5306', '2541-5255']
DOI: https://doi.org/10.31955/mea.v7i2.3070